I often hear about the competitions print prices being too high. Well I usually stand up for them as first we need to compare the same products.
It is not merely a piece of paper you are purchasing. I know this is hard to understand. It took me a while to understand it. It's especially hard to understand that when Harold's offers $.19 4x6 prints and professional start anywhere from $10-$80 for the same size.
So I thought I would help you make sense of why and then maybe you would better understand the process of pricing. This is both for photographers and for my customers. As I think education is at the root of understanding. If you are a new photographer and are struggling with understanding the pricing give me a call and I'd be happy to help with the basics. I also offer private consultations.
Let's compare costs and services:
Harold's, Walmart and the like:Employee pay: around $6 to $7 per hour (guessing)
Their material costs:
- Paper and the machines
Their process:
Kiosk for you to place your own order
They put the images in an envelope
They ring you up and you are forever gone.
AC Ellis Photography:Employee pay: around $8 to $15 per hour
My material costs:
- The print from my lab, which by the way is on professional paper and costs me more, way more than you pay at Harold's
- The image is sprayed for protection
- Larger prints are mounted and textured
- Machines, computer to color correct and to order the prints
- Some photographers do even more than I do.
My process:
- Take order, either through our custom cart, in person, or over the phone.
- Enter the order into our accounting system
- Process the payment, sometime remind someone to pay who forgot to send it in. Reference credits in your collections etc.
- Pull image from achives
- Optimize and Retouch the image
- Order Image
- Receive order from lab, check order
- Package the order ( not just an envelope like these stores. Our packaging protects your images in transit)
- Mail or deliver the order: mailing means more packaging, delivering means more time.
- Follow up: We reprint it if you don't like something.
So basically you are not simply paying for a piece of paper, but the time and talent we use to make your image better. And we spend the time to make things right. Just like your time is worth something in your chosen career so is ours. If we only charged the hard cost of the item and never for our time we would not make any money and mind as well take a job elsewhere. Hope that makes sense.
However I do understand that costs can add up so I do offer your proof disks for sale or in wedding collections. Part of me doesn't like doing it as I would love you to have the best possible image printed and not merely your proof, but I also understand that many of you want that disk and I want to make you happy and of course the images are still great with out the pump.
And to show you the difference between a print from your proofs and our special touch here are some examples. Sometimes everything is done by hand and sometimes it's a combinations of plug-ins, actions and such. Some of our actions I have made and others I have purchased and use as is or modify. Your all beautiful anyway, but sometimes we need a little something to show us at our best. Of course you need to
start with a good image.
This image is optimized by using the new kick ass
Totally Rad Actions from the Boutwells. I went to their and the Coopers
Anti-Workshop in Texas in Nov.
the proof:

the optimized image:

And here are some others:
before:

after:

before:

after:

before:

after Totally Rad Prettyizer:

after Totally Rad Technicolor Dream World:

after Totally Rad Prettyizer and Old Skool:

and I just have to show you this as I love the
Totally Rad Action Old Skool!
retouched:

after Old Skool:

And if you've read this far and learned a little something, well leave a comment. Let me know you are learning and in recognition of customer appreciation season I'll send you a little or big something. All comments must be posted by 01.27.07.
Labels: 2007 Archive, Photog Stuff